The new Ibis Styles has opened at Birmingham Airport NEC, complete with a design that pays tribute to its location and the era of the Swinging Sixties.
The new hotel, which is the newest addition to the Ibis boutique budget brand portfolio, comes with design nods to its local area, including lighting in the space age shapes of the 60s and prints of iconic industrial Birmingham structures on the walls.
The hotel is the second to open from the brand in the last month, with a further two hotels planned for launch in Haydock and Barnsley in September.
The colour scheme for the new Ibis Styles Birmingham Airport NEC features cool greys, orange, turquoise and lime, with splashes of colourful polka dots and a custom-designed ‘spaghetti junction’ carpet.
The walls also feature pictures of bears on bicycles – they city’s mascot – and loved-up lady sailors.
Guests can make use of the hotel’s new lounge bar, styled as aeroplane wing, and featuring diner-style seating.
Inge Van Ooteghem, SVP operations economy and budget hotels, comments: “We are delighted to open ibis Styles Birmingham Airport NEC – a hotel that gives a retro nod to the era when travel was funky and a little bit cheeky too. We want our guests to experience the vibrancy and character of Birmingham from within the hotel walls, whether they are taking off on their holidays or doing business in the city.”