IHG brings its Hotel Indigo boutique brand to Bath

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InterContinental Hotels Group (IHG) has announced the signing of Hotel Indigo Bath, with the new boutique property scheduled to open towards the end of 2016.

The 121-room property will be rebranded from two existing hotels and a restaurant all located in a Grade-I listed historic Georgian building on South Parade. It will feature a restaurant, bar and gym.

The hotel will operate under an agreement with St James’ Hotels Group, a wholly-owned subsidiary of the Somerston Group, and will mark the group’s first Hotel Indigo property.

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When it opens in 2016, the hotel will form part of a larger portfolio of Hotel Indigo hotels being developed by the Somerston Group.

Hotel Indigo Bath will be located right at the heart of Bath city centre, close to Bath Abbey and to the famous Thermae Bath Spa.

Every Hotel Indigo property is designed to reflect its local neighbourhood. Every element from the exterior architecture to the hotel’s interior design and locally inspired menus is inspired by its surroundings.

Anna Corkill, IHG’s development director for the UK, said: “The boutique hotel market is the fastest growing segment in the industry and our pioneering Hotel Indigo brand is leading the field in Europe. We’re thrilled to have found such a perfect site in Bath and we’re looking forward to working with St James’ Hotels Group to open a brand-defining Hotel Indigo property.”

In January 2015, the Hotel Indigo brand’s new locally crafted food and beverage philosophy was launched and last year the brand celebrated its tenth anniversary with the opening of its 60th hotel globally – Hotel Indigo Paris Opera.

In Europe, there are now 17 Hotel Indigo properties open with a further 12 hotels signed into IHG’s development pipeline. Of those, eight Hotel Indigo properties are open in the UK and a further seven are in the pipeline.

 

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