IHG debuts new lifestyle brand EVEN in US

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The first hotel under the EVEN lifestyle brand from IHG has opened in Connecticut.

IHG’s latest offering is aimed at travellers who place extra emphasis on health and fitness – and who, when travelling, seek out facilities similar to the kind they use at home.

Kirk Kinsell, president, the Americas, IHG said:

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““We know that for the traveling public, the ability to maintain their health routine while on the road is becoming more and more important.”

IHG did not respond to a request for a comment on possible future plans to roll out the brand to the UK
 

 

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