Smoked foods are enjoying a renaissance with everything from ketchup, jams, chocolate and even yoghurt receiving the smoky treatment. Scottish smokers Smoky Brae have taken this trend one step further with their Smoked Sugar and Smoked Gravlax Cure."What started out as a garden experiment has now expanded to our own purpose built smokery", says Smoky Brae founder, Graham Johnston. "We do not smoke traditional products and with the trend for smoked increasing, people are looking for new and inventive products to try."
Smoky Brae: Stand V54 www.smokybrae.com
A Free From Revolution
The free from category is enjoying phenomenal growth, with Mintel forecasting the UK market to swell by a further 43% by 2020. Tony Goodman, CEO of 'Free From Plus' snack brand Ten Acre, believes the trend for health and wellbeing is boosting this category significantly. "We are seeing more consumers choosing free from products for healthier lifestyles, rather than because of an allergy or intolerance." All of Ten Acre's premium snacks are 'Free From Plus', not only award winning and great tasting, but also - gluten, dairy, MSG and GMO free, as well as vegan, vegetarian, halal and kosher certified.
Ten Acre: Stand 1312 www.yumshsnacks.com
The Time Is Ripe
Avocado has soared in popularity with everyone from chefs to food bloggers hailing it the new 'superfruit'. Not just for salads, the avocado is now enjoyed on toast and in smoothies - as well as a healthier alternative to butter in treats such as brownies. "I think avocados have become so popular because they are seen as a healthy fruit with good fats, which have become an important part of our recommended diet," says Hannah McCollum, founder of Hummus brand Chic P.
Chic P: Stand V85 www.chicp.co.uk
With the Rio Olympics in full swing, we are seeing a huge increase in the popularity of global flavours - particularly Latin and South American. "International flavours are booming" says Dani Fagan, marketing director at Don Gaucho, which produces a range of authentic Argentinian products. "People are now broadening their minds - and palates - to unusual and exciting flavours, and we are starting to see new world flavours becoming part of the UK's everyday cuisine."
Don Gaucho: Stand 3624 www.don-gaucho.com
Keep It Functional
Functional foods are starting to extend their way into our everyday lives, as the trend for health and wellbeing explodes. Functional foods are those looking for additional benefits in their food and drink - such as probiotics, nutritional supplements or vitamins. Premium ice cream makers Minioti spotted a gap in the market, and have created an ice cream range that contains no added sugar, just carefully selected live cultures for added health benefits.
Minioti: Stand V143 www.minioti.com
Oil, jerky, water - there is no doubt that people have gone nuts for coconuts. "Coconut is experiencing a resurgence in the food world due to its versatility, flavour and healthy fat content," says founder of Nourish - grow, cook, enjoy, Ineke Nugteren. "Using the many edible parts of the coconut in your diet is beneficial for your health. You can use the electrolyte rich coconut water for drinking, the flesh for making desserts or yoghurts, and the raw coconut oil for cooking/baking and shredded coconut in baking."
Nourish -grow, cook, enjoy: Stand V113 www.nourish-growcookenjoy.com
Once dominated by the humble crisp, the snacking category is enjoying a new lease of life as innovation continues to enter the market. According to Mintel, popcorn is the fastest growing segment, with around 35% of adults in the UK now choosing popcorn over other snacks, due to its lower calorie count and high fibre content. "Flavour innovation is also helping to drive this growth" says Laura Jane Jackson, sales & marketing director at new popcorn brand, Popcorn Shed. "After a trip to the US, we spotted a gap in the mainstream market for gourmet popcorn."
Popcorn Shed: Stand V61 www.popcornshed.com
Described as a new 'superfood' by Mintel, ancient grains are set to 'sprout' in 2016. Unlike modern grains such as wheat and rice, ancient grains have never been processed and are grown just as they were a thousand years ago. Ancient grains include quinoa, millet, chia seeds and teff, and are packed with functional and nutritional components. New healthy breakfast company RaRá, use chia seeds seeds in their breakfast pots, along with gluten free oats, coconut milk and natural fruit.
RaRá: Stand 1310D www.raratribe.com