Virgin Hotel Chicago opened in January 2015, some five years after the initial announcement from the brand. The rooms are modern, stylish and almost futuristic, echoing the real ethos of the Virgin brand. The iconic Virgin red is used throughout the building to add pops of colours and brand awareness. The rainforest showers in the suites are accompanied by Red Flower Palo Santo products - another nod to the brand's iconic hue. SMEG fridges in the hotel's suites come complete with a treat box, where products all come in at street prices. The rooms also have an in-room coffee maker, brewing Chicago's own Bowtruss blend. The Chamber design combines the hallway, closet, and bathroom into one Dressing Room area, while Privacy Doors close to create a personal Sleeping Lounge. Shown here is the Poliform closet, washbasin and individual vanity. The lit mirrors are a regular feature in each bedroom as well as vanity areas.