Independent Hotel Show 17 launches search for the perfect boutique bedroom

The Fine Bedding company shows us how it's done.The Fine Bedding company shows us how it’s done.

The Independent Hotel Show 2017 has launched a search to find what consumers would class as the ‘Perfect Hotel Bedroom’.

The luxury, boutique and lifestyle hotel exhibition has partnered up with Chic Retreats to find the most stylish bedroom, with a survey being launched to the public prior to the 2017 show.

The Perfect Bedroom will then be featured at IHS17 held on 17-18 October in London, adorned with exhibitors’ products, where visiting hoteliers, journalists and industry thought-leaders will be invited to get ‘in bed’ to share opinions about the room.

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Designed to provide independent hoteliers with an understanding of the modern consumer’s wants and needs for a UK luxury hotel stay, the survey will focus on what guests like in terms of lighting, soft furnishings, technology, storage requirements and more.

Additional research and industry comment will be included in a final report to be available for hoteliers to take away at the show.

Independent Hotel Show event director Miranda Martin says: “We are excited to be presenting such an insightful and potentially controversial feature at this year’s Independent Hotel Show. The Perfect Hotel Bedroom is a collaborative venture that will provide the UK’s best hoteliers with invaluable observations.”

Amanda Dyjecinski, Chic Retreats, CMO, says: “We are always on the look out for beautiful charming independent boutique hotels to add to our growing marketplace. The Perfect Hotel Bedroom survey results will highlight the features and little details that our ever evolving, modern discerning guests love, so we ensure we partner with hotels that deliver on this.”

On completing the survey, consumers will be entered into a prize draw to win an incredible two-night stay shopping package at boutique The Portobello Hotel, London.

www.independenthotelshow.co.uk/survey

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