Indie tea company capitalises on demand for loose leaf tea

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Following huge demand from re-sellers and customers, independent London tea company, Joe’s Tea Co., has revealed that all ten of its current organic teas will soon be available as loose leaf teas.

The loose leaf range will be launched at this year’s IFE at London’s Excel, along with two exclusive new blends Jasmine’s Green Tea and Sencha Green Tea.

The East London brand will also launch a new matchbox single serve range, developed with hoteliers in mind. Joe’s Tea Co. has experienced an incredible rise in popularity thanks to its fuss-free fine tea, amidst the growth of the speciality and herbal tea market.

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Speaking about the new ranges, Joe’s Tea Co. founder Joe Kinch said: "It’s incredibly exciting to be expanding our range of products. We have very good relationships with our customers across the board and we’ve seen a growing demand for a loose leaf and single serve range so that’s exactly what we’ve created. We believe that everyone should be able to enjoy a quality cup of tea, however they wish to make it."

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