Lake District Hotels eyes younger market with seventh hotel

Lake District Hotels Limited has acquired its seventh property, The Queens Hotel in Keswick.

The family-run business is hoping to attract a younger clientele to the property, in line with Cumbria Tourism’s marketing objectives to increase the number of younger visitors to the area by 10% within four years.

“To achieve this they are targeting the ‘Career & Kids’ segment’, it is an area we are keen to develop, there’s a gap in the market and we feel it will really benefit the town too,” said Lake District Hotels marketing director Daniella Hope.

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“The Queens is perfectly positioned to capture more of that market. We already have two other Keswick hotels, but we feel the Queens’ proposition is different and complimentary.”

The 35-key hotel, which dates back to 1825, was owned and operated by Catherine Williams and her husband Peter for 30 years, before management was passed to their daughter Rebecca and son-in-law Paul Grindley when Peter sadly passed away.

The business currently provides bed and breakfast accommodation, with the Queens Head Café Bar offering lunchtime and evening meals.

Mark Webster has been appointed general manager, he said: “It’s very much business as usual through the summer whilst we plan for the refurbishment in the Autumn which will of course, make the most of the hotels existing charm”. 

Lake District Hotels’ other six properties comprise The Lodore Falls Hotel and Borrowdale Hotel in the Borrowdale Valley; Skiddaw Hotel and The Kings Arms in Keswick; the George Hotel in Penrith and the Inn on the Lake at Glenridding.



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