Lavazza launches new blend of Italian roast coffee


Lavazza has launched a new blend its range of Italian roast filter coffees, the Gran Filtro collection.

The new six easy-open formats include the ground pillow packs (available in 64g, 85g and 226g) and the ground soft packs (available in 226.8g and 500g) and the beans 1kg soft pack, specifically for high-volume sites using a grinder.

As a Rainforest Alliance Certified blend, Gran Filtro Italian Roast contributes to improving the working conditions for coffee growers and respecting the environment.

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Made from 100% Arabica beans from the Mogiana and South Minas regions, Brazil, Gran Filtro Italian Roast is a medium to dark coffee which works best with filter coffee machines for the best extraction.

The taste is rounded with notes of roasted cereal and mild acidity, leaving a pleasant, lingering aftertaste.

Every packet comes stamped with Lavazza’s Authentic Italian Taste seal of approval and the Rainbow Alliance Certified stamp.

Barry Kither, sales and marketing director at Lavazza AFH, comments: “Originally renowned as an unfashionable option, filter coffee has been making a comeback recently and is certainly something to keep in mind for 2016. We’re excited to introduce this new blend to our partners who are keen to update their coffee offering to meet the ever-growing demands of UK coffee drinkers.”