Leasowe Castle unveils £3m rebrand as new owner makes his mark

Leasowe Castle..


Images by Gareth JonesLeasowe Castle.. Images by Gareth Jones

Leasowe Castle in Wirral has unveiled its new look following a £3m refurbishment spearhead by the property’s new owner. 

The historic 16th century building has seen its 47 bedrooms, Brasserie 1593 and Knights Cocktail Bar given a revamp to add a ‘modern-day twist’ to the property’s heritage.

Leasowe Castle was acquired by Bupa Gandhi in May 2015 and the completion of the rebrand and refurbishment follows a series of on-going company developments since the takeover.

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Gandhi also recently appointed well known North West hotelier Mike Dewey as general manager with aims for the property to boost the Wirral’s visitor economy.

Dewey said: “Unlike the follies spanning across the North West, what sets Leasowe Castle apart is its authenticity and historic presence. To ensure that the property stays true to its roots, the new branding simply enhances what we are all about in an emotive and symbolic manner. For instance, the ‘so’ from our name is being used as part of the descriptive tone of voice when building a narrative across our marketing materials.

“In addition to the new look branding, the castle’s interior has been transformed to create an inviting and accessible space for residents and those visiting for the day or night. Combining an earthy colour palate with exposed wood, multiple textures and a grand costal visage, each of the designated areas and rooms have their own distinctive characteristics and atmosphere. As part of the developments, our core focus will now put an increased emphasis on being a glorious destination for dining and drinking, private occasions and corporate events.”

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