The number of leisure tourists visiting the UK dropped by almost 400,000 in the first nine months of the year compared to 2015, according to the first British Hospitality Association Travel Monitor.
Despite this drop in visitors, the overall number was up by 700,000, with the increase coming from a 3.8% rise in business travellers and an 8.2% increase in people visiting friends or relatives.
There has also been a 5.5% increase in the number of people going abroad in the year to date.
The BHA Travel Monitor, which will be published monthly and quarterly, also highlights a year on year decrease in overall UK holiday spend by overseas visitors.
In September the number of outbound tourists rose 10.1%, compared to the same month last year, confounding post-Brexit expectations.
Inbound visitors in September were up by 1.3% overall, year on year, with business visitors up 6.6%.
Ufi Ibrahim, chief executive of the BHA said: “We have launched The BHA Travel Monitor so that we can provide, through detailed and structured analysis of passenger data, a true picture of hospitality and tourism performance. For instance our analysis of the increase in the number of incoming people up to the end of September shows that it is not because of more leisure tourists, which might have been the initial impression. There has been no post European referendum tourist surge.”