The Hotel and Catering Show takes place at Bournemouth International Centre in March, and this year will see a new addition in the form of a hall entirely dedicated to showcasing the best drink products available to the industry.
Held in Bournemouth International Centre on March 8 and 9, the exhibition celebrates 60 years in 2016 and this year will introduce the Liquid Hall in response to increased demand from the industry for a dedicated beverage section.
Located in the Liquid Hall will be the Mixology Bar; the alcoholic and non-alcoholic drink zone organised in partnership with Nectar Imports and the UK Bartenders Guild, situated around a central feature Bar.
Here mixologists will work with local drinks to deliver demos and workshops. Alongside the Bar, the drinks hall will also have an Erdinger Pils beer garden.
Sue Palmer, marketing manager at Nectar Imports says “The new Liquid Hall provides us with a great environment in which to showcase some of the fantastic brands we represent including local specialities and smaller, premium brands in the drinks trade. Outside London, this is a unique chance to see what’s new in the drinks trade.”
Salvatore Damiano, vice chairman of the UK Bartenders’ Guild, and Lounge and Bar Manager of the Captains Club Hotel, Christchurch says “The UK Bartenders’ Guild are looking forward to this opportunity to show off the fantastic mixology skills of our barmen. Our barmen are the top in their field and never fail to impress with their creations.”