Liverpool Hoteliers Association has welcomed the news the city event, Giant Spectacular, generated a £46m for the city’s economy.
In a study commissioned by the local council, it was revealed that the five-day Giant Spectacular event Memories of August 1914 held in July this year played an important part in attracting visitors to the area and creating business for many of Liverpool’s tourism attractions, as well as bringing a boost to hotels.
Members of LHA now believe that as a result of the varied arts, culture and sporting events, Liverpool will maintain its prominence as a top UK tourist destination.
Executive committee member of Liverpool Hoteliers Association, Steven Hesketh said: “The Giant Spectacular brought a huge amount of trade into the city, whereby a staggering boost to Liverpool’s economy was witnessed over the five days.
“Due to the increased footfall, hotels across the city centre and surrounding areas had extremely high residency levels. It was also apparent that many hotel guests that had travelled from overseas, explored the city’s other attractions, which was a key factor in securing the economic surge.”
Since 2008, hotels across the city have seen an impressive 153% rise in the number of holiday trips – consequently Liverpool is currently ranked as the 11th most popular UK holiday destination.
Steven added: “In order to continue our appeal as a major tourist destination, I believe that it’s vital for Liverpool to hold between two and four big hitting events per year. A highlight of mine this year was when Liverpool hosted the start of the Tour of Britain. I personally think that sport is one area that we could push to continue maximising the city’s economy.”