The chairman of Liverpool Hoteliers Association has predicted that the city will see a boost in tourism and a rise in hotel occupancy levels, as Liverpool gears up to host an array of events this year.
James Rush hopes that events such as the Cunard’s 175th anniversary in May, Mersey River Festival and the return of the Rock ‘n’ Roll Marathon will help to further cement Liverpool’s reputation as a leading UK tourist destination.
He believes the city will see an increase in footfall, which will result in a boost to the economy as well as a rise in hotel residency levels.
Rush said: “It is essential for Liverpool to host several big hitting events each year, in order to maintain its prominent stance as a popular multi-cultural tourist hotspot.
“With such a diverse array of exciting events, I personally believe that 2015 is going to be monumental for the city’s economic growth and development. As tourists will be travelling from across the globe, the events will certainly bring a huge amount of hotel trade into the city.”
An independent study commissioned last year by Liverpool City Council, revealed that following the global phenomena of the Giant Spectacular, a staggering £46m was generated for the city’s economy.
Rush added: “As we are currently the eleventh most popular holiday destination in the UK, we hope that this year’s events line up will enable our ranking to continue to rise.
“Over the past decade Liverpool’s reputation has grown from strength to strength – not just because of its tourist attractions but for its regeneration efforts and leading business continuity.”