Locke unveils leadership team for first boutique aparthotel concept


Locke, the new aparthotel brand from SACO The Serviced Apartment Company, has unveiled its leadership team for its first property – Leman Locke and the wider Locke operation – with the appointment of general manager, Ashley Ely and commercial manager, Samantha Sheridan.

Ely leads the team of 35 as general manager of Leman Locke, joining from his most recent role of GM at The Zetter Hotel in Clerkenwell, London.

Samantha Sheridan joins as commercial manager to support Locke across the UK and beyond, with her primary focus being the launch of Leman Locke in October this year.

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Ely brings with him a wealth of hospitality experience from across the country, having worked as hotel director at Chewton Glen Hotel & Spa and also previously at Gravetye Manor, and will be responsible for all aspects of the Leman Locke property.

Over the last 15 years Sheridan has gained extensive experience in opening hotels across the UK in the boutique and lifestyle sector and specifically for disruptive brands including Yotel and the The Laslett, and most recently with citizenM for over 5 years, leading on their introduction into the UK market.

Eric Jafari, managing director for SACO Property Group, said: “Both Ashley and Samantha have a wealth of experience which we believe will be instrumental in the run-up to the launch of Leman Locke in October and in positioning the Locke brand for the future. I see Ashley and Sam as an integral part of helping forge the Locke team – identifying like-minded passionate and hard-working individuals.”

Said to be combining the best aspects of boutique hotels and serviced apartments, Locke will deliver a new concept to the market that ‘meets the needs of today’s modern traveller’.

The launch of Leman Locke in October will create many job opportunities in the industry, with SACO already working with the London Borough of Tower Hamlets in an attempt to recruit at least 20% from the local area.

Leman Locke will open on London’s Leman Street in Aldgate in October 2016, with further properties due to be rolled out across the UK and Europe from 2017 onwards.

Consisting of a total of 168 apartments, divided into 105 studios and 63 one bedroom suites, Leman Locke will also offer guests two sky meeting rooms, the Locke Gym, two bars, all day dining and large amounts of indoor / outdoor lounge area.


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