Profitability is beginning to bounce back in London, with the capital recording a positive year-on-year comparison in August, but it’s the provinces that are continuing the go from strength to strength.
In the latest HotStats survey, gross operating profit per available room in the provinces showed a double digit growth, with hoteliers in the West Midlands seeing a 11.1% increase.
Simultaneous increases of 8.2% in average room rate (ARR) and of 0.7 percentage points in occupancy for West Midlands hoteliers boosted room revenue per available room (RevPAR) by 9.4%.
Non-rooms revenues also showed positive movements and total revenue per available room (TRevPAR) grew by 8.2% compared to the same period last year.
The prolonged sunshine helped hoteliers in seaside locations see a surge in business, with hotels in Brighton recording a strong month in August with TRevPAR and GOPPAR surging by 8.6% and 15.0% respectively.
Southampton hotels also recorded encouraging results, with both occupancy (+2.9 percentage points to 89.9%) and ARR (+2.9%) increasing and a RevPAR growth of 6.3%.