Former London hotel manager Tim Burton-Holloway has bought Sway Manor near Lymington for £1.25, Southern Daily Echo reports.
The purchase of the 16-key property is Burton-Holloway’s first venture into hotel ownership, having previously managed the Boundary, the Cadogan and Kensington hotels in London
Colliers International’s hotels director Simon Wells said: “New Forest continues to punch well above its weight with increasing visitor numbers attracted in part by the area’s upmarket hotel offering.
"Top New Forest hotels do not come to the market very often and Sway Manor didn’t stay on the market long.”
Burton-Holloway will operate Sway Manor with his wife Edlyn, who also has experience in the hospitality sector.
They plan to launch a "major upgrade" to the property, which sits on five acres.