London hotels look to cash in on Fashion Weekend

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London Fashion Weekend, taking place from September 13-17 at Somerset House, is expected to boost occupancy at boutique and lifestyle hotels.

A number of properties have launched themed promotions in line with the apparel trade show, which is held twice a year.

“During London’s big cultural events the hotel usually experiences high occupancy. Corinthia Hotel London is a Mecca for the fashion elite and the entertainment industry due to its location just off Trafalgar Square,” said Corinthia Hotels & Resorts director of international PR Fiona Harris.

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Corinthia Hotel is marking the event with the launch of its ‘London Collection’ of cocktails themed around fashion destinations in London, to be served at Bassoon Bar priced at £16.

The Ampersand Hotel in Kensington will be offering a London Fashion Weekend themed afternoon tea, created by pastry chef Ji Sun Shin and served in The Drawing Rooms, a spokesperson said.

Meanwhile, the event’s official hotel The Mayfair has launched a range of “runway-ready” beauty treatments at its spa.

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