London named ‘most reviewed’ city in world

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TripAdvisor has revealed that London was its most reviewed city in the world during 2014.

According to the world’s largest travel site, England’s capital is also home to the UK’s most reviewed restaurant of 2014 – the Aqua Shard restaurant at the top of the Shard building – which has attracted more than 1,339 reviews this year alone.

TripAdvisor boasts a population of millions of worldwide travellers. The company’s end-of-year summary of review activity on the site is based on the reviews and opinions submitted by its extensive community.

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In addition to revealing the most reviewed destinations and businesses of 2014, TripAdvisor has also named the most prolific individual contributors in the UK this year.

Leslie Cawthorne has been named as TripAdvisor’s most prolific poster on account of her 7,644 posts. During 2014 she wrote 44 reviews in total; 12 on hotels, 19 on restaurants, and 13 on attractions.

Steve Jackson from Gateshead began using TripAdvisor in 2008 and has recently been named as the UK’s top contributor of photos having submitted 1,587 in 2014.

Speaking to the MailOnline, Barbara Messing, chief marketing officer for TripAdvisor said: “Our global travel community adds 115 contributions to the site every minute, helping to make TripAdvisor the world’s best place to plan a trip.

“We thank our most active members, as well as each of our contributors. Their candid feedback is the lifeblood of TripAdvisor and helps others find the information and advice they need before they travel or visit a business.”

The TripAdvisor site currently features in excess of 200 million reviews and opinions from its global travel community, covering more than 4.4 million businesses and properties across 145,000 destinations.

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