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London real estate stalwart opens new ‘urban hotel’ to mark first hospitality venture

Assembly-9

One of London’s biggest real estate management companies is to venture into the world of hospitality for the first time with the launch of a new ‘urban hotel’.

Assembly London is a new hotel from Criterion Capital, the largest landowner between Piccadilly Circus and Leicester Square, and marks the start of a new journey for the company to bring new hospitality concepts to the city.

The 121-bedroom hotel is situated in the West End and comprises ‘stripped-back’ rooms, with the focus on comfort and quality. Mini-bars, bedside telephones and oversized TVs have been done away with.

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The hotel has been designed by internationally-renowned architects, Scott Brownrigg, with each bedroom inspired by the works of London’s iconic designers, including Stella McCartney, Gareth Pugh and Alexander McQueen.

A rooftop space will also launch this summer.

Tags : Assembly LondonCriterion Capitalnew hotel
Zoe Monk

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