The Sanctum Hotel in London is to rebrand as part of a merger with the international Karma Group.
The hotel, which was billed as the city’s first roll ‘n’ roll hotel when it opened in 2009, will now be rebranded to become The Karma Sanctum Soho Hotel and kick start the Karma Group’s expansion of rock-themed properties around the world.
The boutique, headed up by CEO, Mark Fuller, is home to 30 suites across four floors, plus a roof terrace, cinema, bar and restaurant and has long been a favourite hotel of the rich and famous.
Now the Karma Group has unveiled plans to open a new restaurant, Wild Heart, at the hotel in the summer, as well as launch Karma Sanctum Club, a new membership programme and travel club.
The Karma Sanctum Soho Hotel marks the group’s first London hotel and second in the UK. It recently launched Karma St. Martin’s located on the Isles Of Scilly, off the south western tip of the Cornish peninsula.
“I am delighted that there will soon be a Karma sign above a hotel in London’s West End,” said John Spence, founder and chairman of Karma Group. “Extremely few companies in our sector have been able to own or operate city-centre destinations and to have one in arguably the most prestigious square mile of any city in the world is a perfect complement to our philosophy of providing top shelf experiences for our members in the world’s best locations.”
Mark Fuller, CEO of The Sanctum Hospitality Group, said: “This is a really great move for us and we’re delighted to be partnering with John and his team. We share the same vision; creating a unique luxury travel experience with a twist of rock. We’re making changes to the London hotel and have secured several sites internationally. We’re all investing a lot into this merge and are excited for the future.”