Staff engagement at Malmaison HdV has risen more than 7% as the boutique brand introduces a new bespoke uniform across the portfolio.
Malmaison and Hotel du Vin have partnered with Studio 104, a specialist in hospitality corporate clothing, to create bespoke uniforms for each brand, designing new styles for roles from managers to receptionists and waiting staff.
Each new look has been created to reflect the character and individuality of the brands, whilst remaining practical and comfortable.
“Malmaison and Hotel du Vin are brands with a lot of personality, and we wanted to create a uniform that reflected that,” commented Lindsay Southward, group people and development director, Malmaison Hotel du Vin. “It was also important to us to invest in a uniform that would make our staff feel valued, confident, and proud to wear.”
The design team at Studio 104 spent a number of weeks visiting different Malmaison and Hotel du Vin properties to build a strong understanding of the two brands, the culture, the personality, the decor, and the environment, as well as consulting with the staff directly about what they needed from a uniform.
Southward said: “We recently ran our regular staff engagement survey and were really pleased to find that our overall engagement score has risen by 7.1%. When we first tested the new uniforms, the difference was amazing – the team walked differently, they were more confident and happy, and it showed instantly.”
Jane Porter, founder and director of Studio 104, said: “Creating the uniforms for Malmaison and Hotel du Vin was an exciting challenge for us. It’s the first time we’ve worked with a hotel brand that has more than one location, and so we spent a lot of time thinking about how we could make a uniform that worked across the brands’ hotels, each of which have a different look and feel. Both Malmaison and Hotel du Vin have their own distinct style, and it was fun creating the different looks for each brand. We’re really pleased with the end result.”