EXCLUSIVE: Malmaison Group will launch a new steak-house concept at its London hotel this month, CEO Gary Davis told Boutique Hotelier.
The Strip Bar & Steak restaurant in the basement of Malmaison London has been added as part of the Farringdon hotel’s multi-million-pound renovation, and is expected to welcome its first diner in mid-October.
“That’s a new concept so chef John Woodward is going out to Kansas to source the butchers. We’re importing US Black Angus steaks. The idea was to come up with something new while the new lounge and bar upstairs will be a more traditional Malmaison Brasserie,” Davis said.
“We felt it would fit this area of London next to the city, next to Smithfield meat market. Traditionally, London steak houses are very heavily man orientated; this is a little brighter — a bit more female-friendly if you like," he added.
Davis said the concept could also be introduced at other Malmaison hotels.
“It’s a new brand. We’re looking at whether we’d do another Strip Bar & Steak in Manchester, but we don’t want every hotel to have the same restaurant.
"Where we have additional space, we’re looking at extra things we can do. Food and beverage is a very important part of what we do,” added Davis.
F&B makes up to 40% of total revenue at hotels under the Malmaison brand, and reaches 50% at sister brand Hotel du Vin properties which tend to have smaller rooms and bigger restaurants.