Malmaison has announced it is to roll out a new meetings and events concept, designed to inject some more personality to the traditional meetings format.
The boutique brand will launch the ‘Work + Play’ concept initially at its Birmingham hotel, in a bid to bring more style and flexibility to the meetings and events offering.
Work + Play’s new touch down rooms are ‘edgy but practical’, with sleek walls and high tech facilities such as flat screen TVs and conference phones, designed to accommodate small meetings and groups.
In addition, Malmaison Birmingham has refurbished its six meeting and events rooms, freshening the look with innovative art with a twist on the conventional business person including the ‘Ministry of Silly Walks’ wall.
Paul Roberts, chief executive of Malmaison Hotel du Vin said: “Malmaison prides itself on staying ahead and giving our guests and visitors truly unique experiences and settings. In today’s world, many who work on the go, or simply need a fully functional base for a few hours have few places to turn.
“Work + Play meets that need and does it the Malmaison way, pairing great service, flexible working facilities and stylish settings with a mouth-watering food and drink only a few steps away.”