Marco Pierre White and Hotel La Tour in Birmingham have partnered up to launch a new restaurant style in the city.
The high-profile chef and hotel brand have launched the first Mr White’s English Chophouse at the luxury Hotel La Tour in Birmingham, following months of development by White’s Black and White Hospitality business alongside Hotel La Tour’s sales and hospitality teams.
The new chophouse venue will serve a range of fresh meat cuts alongside traditional home-grown classics such as Welsh rarebit, grilled oysters, trout tartar and roast chicken and leak pie.
Mr White’s English Chophouse will become the group’s fourth restaurant brand alongside Steakhouse Bar & Grill, Marco’s New York Italian and Wheeler’s of St James’s.
Jane Riley, operations director, at Hotel La Tour, said: “We are very excited to be joining forces with Marco Pierre White and his team. There is great synergy between both companies as we focus on excelling the guest experience.
“We’re thrilled to be working with Marco and to be the location for his first-ever Chophouse. The new concept alongside his involvement will enhance the hotel’s current offering.
“Birmingham is a great city to stay and dine and the Chophouse addition strengthens the reason for people to visit this growing and evolving city.”
Nick Taplin, chief executive of Black & White Hospitality, said: “We’ve been working on the concept for some time but it was always on the understanding that we would need to find exactly the right home for it.
“We know that Birmingham has a real appetite for affordable glamour; restaurants that offer top quality dishes in a sumptuous environment, at a price to suit all budgets.
“The final piece of the jigsaw fell into place when we discovered the Hotel La Tour. The venue itself and the team behind it give us enormous confidence that Mr White’s will be a major success.”
Marco Pierre White added; “Chophouses were created in London in the 1700’s and became fashionable in the 60’s. Our past is our foundation, let’s not forget that.”