Hotel group Marriott has opened its first offering targeting the value boutique sector, launching its debut Moxy Hotel in Milan.
The 162-bedroom three-star property is located within close proximity to Milan Malpensa airport and is the first of 11 branded hotels to be rolled out across Europe by the end of 2016.
The arrival of Moxy Hotels was announced by Marriott last year and is being developed in partnership with Inter Hospitality, part of the Ikea group.
Marriott says the new brand is “designed to capture the rapidly emerging millennial traveller” and “combines contemporary stylish design, approachable service and, most importantly, an affordable price”.
Following the Milan launch, Moxy Hotels will now open in Munich, Frankfurt, Berlin, Oslo, Norway, Aberdeen, Scotland and London within the next two years.
According to the hotel’s website, all rooms will feature “a floor-to-ceiling art wall, free wifi, 42-inch LCD TV, upscale bath amenities and sumptuous bedding,” while other facilities will include “a-lobby-turned-living-room featuring communal seating, free wifi, 24/7 market and two meeting rooms with writing walls”.
Amy McPherson, president and managing director of Marriott International in Europe, said: “We are delighted to launch the highly anticipated Moxy Milan, our first Moxy hotel that introduces an exciting and affordable hotel design concept to Europe.
“Investor interest has been exceptional and to date we have signed eleven Moxy hotels, all due to open throughout Europe by the end of 2016.”