Marriott’s boutique hotel brand Edition has sponsored Vanity Fair’s 100th anniversary online marketing campaign.
The deal includes sponsorship of the magazine’s new Socially Powered section, which is showcasing an image gallery of the back catalogue of Vanity Fair covers.
Visitors to the website will be invited to rank their favorite covers and one person will be selected to win the grand prize of a three-night stay for two people at The London Edition.
Edition will participate in five Vanity Fair online homepage takeovers, scheduled to run through mid-October.
In addition, the brand will be featured on a variety of VanityFair.com pages with daily rotations on its Style, Culture, Business and Politics channels. The coverage will also be available on the publication’s mobile channels.
The campaign was launched on September 9 and will run through October 31.