Marriott International has announced plans to open 22 new design-led hotels in 2016 under the brand name AC Hotels, with two slated for UK soil.
The ambitious expansion plans have been laid out in a bid to attract the millennial traveller, and will bring Marriott’s ‘modern European design and Spanish heritage to urban destinations around the world’.
The pipeline is already well underway with five AC Hotels due to open in January alone.
There are two set for the UK, with an AC Hotel due to pop up in Manchester and Birmingham over the next 12 months.
AC Hotels was launched in 1998, founded by hotelier Antonio Catalan, and saw success in Spain before partnering up with Marriott and being exported globally into France, Italy, Portugal, Denmark and the US.
Each new property will boast rooms with monochromatic colour schemes, using palettes of grey and charcoal, alongside white linens to create a refined look.
The AC lobby is an open-concept space, decorated with design nods to its local urban surroundings.
The F&B offering is served in the brand’s AC Kitchen, in addition to the more relaxed AC Lounge area.
All the 22 new hotels set for launch this year will also come with fitness centres, free wifi and a selection of private meeting spaces.
“AC Hotels by Marriott is a new breed of lifestyle hotels created to inspire the next-generation traveler through innovative design,” explains Tina Edmundson, Global Officer, Luxury and Lifestyle Brands, Marriott International. “Our rapidly growing portfolio of design-led hotels illustrates Marriott International’s commitment to making distinctive architecture and design affordable and accessible for creatives and entrepreneurs around the world– appealing to a large and growing demographic, with a robust development pipeline to match.”
AC Hotels by Marriott is a lifestyle brand with the Marriott International global portfolio of 19 brands. AC Hotels currently offers a portfolio of more than 80 hotels in Spain, Italy, Portugal, Denmark, Turkey, France and the United States.
Growth plans include more than 50 hotels set to open within the next three years throughout the US, Canada, Europe, and Latin America.
AC Hotels by Marriott is a lifestyle brand within the Marriott International global portfolio of 19 brands. AC Hotels by Marriott debuted its first US location in November 2014.
The complete list of new AC Hotels is:
• AC Guadalajara Mexico
• AC Cincinnati North/West Chester OH
• AC Boston North, MA
• AC Marseille, France
• AC Queretaro, Mexico
• AC Panama City, Panama
• AC San Jose Downtown, CA
• AC Atlanta North, GA
• AC Asheville, NC
• AC Rio Barra de Tijuca, Brazil
• AC Rio Porto Maravilha, Brazil
• AC Herzliya, Israel
• AC Birmingham England, UK
• AC Boston Cambridge, MA
• AC Phoenix Tempe, AZ
• AC Santiago, Chile
• AC Manchester England, UK
• AC Des Moines Downtown, IA
• AC Santa Fe, Mexico
• AC Minneapolis, MN
• AC Mainz, Germany
• AC Wroclaw, Poland