Marriott’s Millennial Moxy brand bidding for prime Birmingham hotspot opening

Moxy-Hotel-CGI

Marriott’s Moxy hotel brand aimed at targeting the Millennial market could open in Birmingham’s lucrative NEC spot.

The construction of a new complex is bidding to be built inside the ground of the National Exhibition Centre in Solihull, spearheaded by Dutch hotel group Vastint Hospitality.

If given the green light, the hotel will be created close to the Centre’s main entrance and Pendigo Lake and will be home to 224 bedrooms, plus a gym, bar and library.

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The site is currently a car park, some of which would be reconfigured to make way for the new structure.

Vastint is partnering with Norwegian outfit Belvar, a hotel management company currently operating Marriott hotels under a franchise agreement.

The Moxy brand is currently open and operating three hotels in the UK, in Aberdeen and two in London. Six new hotels are scheduled to launch by the end of 2018, including ones in Edinburgh, Southampton and Bristol.

If the new one for Birmingham is given the green light by borough planners, it will go into battle with several incumbent hotels on the campus including Crowne Plaza, Hilton and Genting Hotel at Resorts World.

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