A new 27-bedroom hotel could be built in Bridlington after new a proposal was submitted by Marston’s Estates Ltd as part of the pub group’s rapid expansion plans.
The group, which currently boasts 797 rooms across its portfolio, has submitted a planning application for a new hotel on land opposite the Lobster Pot pub in Kingsgate, Yorkshire.
The proposal comes as part of a wider scheme to develop the area and as a result, the Lobster Pot has recently been refurbished.
Marston’s released its annual financial results for the last year in December 2015, revealing its underlying revenue for the year totalled £845.5m.
The group added 75 rooms to its offering in 2015 and plans are well underway to expand across the UK.
As part of this development project, Marston’s will build a number of adjacent lodges to a selection of its pubs, in a bid to enhance the food and drink trade in that pub.
Rooms trade is a fast-growing revenue stream for the group and Marston’s is aiming to build five new lodges (135 rooms) in 2016.
The proposal for the new hotel in Bridlington will be part of this development pipeline.
In planning statement, the applicant says: "The proposal will offer a service to local housing as well as visitors to the area.
"Development of the site will bring a new identity to a previously redundant land use providing a linked site development with the existing public house.
"Marston’s Plc is a well-known nationwide provider of public houses and retail leisure uses with vast experience in this industry sector.
"It operates over 2,000 premises throughout the country and has a strong heritage in the brewing and public house industry which spans over 180 years.”
The planning application will be considered by East Riding Council in February.