Melitta Professional has announced that Laura Sherwood has come on board as new markets manager, as part of the brand’s plans to launch its new blended coffee range into the UK.
Sherwood will join global head of coffee, Alaster Siddle, to help Melitta Professional establish the brand within the UK hospitality coffee market.
Along with a strong existing team in Germany, a UK team will be built around Sherwood’s new role that will play a pivotal part in introducing the Melitta Professional coffee blends to the UK customer base.
Beginning her journey with Glasgow-based coffee roaster Matthew Algie, Laura has forged a career in coffee that spans over 11 years, with experience at Tchibo Coffee UK and café and foodservice supplier, Beyond The Bean.
Following five years as UK sales manager at Beyond The Bean, Sherwood is now eager to help build the Melitta Professional brand into a national powerhouse and ultimately, see it become the number one coffee supplier in the UK.
Speaking about her move to Melitta Professional, Sherwood said: “The coffee market has changed so quickly, with drink development, creative innovation and in-depth insight all playing a key part in my success. As new markets manager at Melitta, I am very excited to bring my passion for the industry to such a renowned family business, as it prepares to launch its own blended coffee into the UK for the first time. Working alongside Alaster will be a winning combination too. We both have great ambition and understand the demands and needs of today’s customer and growing market.”