MGallery by Sofitel to open in London’s Leicester Square featuring bistro run by acclaimed restaurateurs

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A new hotel is set to open in London’s Leicester Square this autumn, when Criterion Capital launches a new MGallery by Sofitel.

The new property, Victory House, will also be home to new restaurant Petit Bistro, a new eatery in partnership with acclaimed restaurateurs Ed Baines and Jamie Poulton – founders of Randall and Aubin – when it opens its doors officially in September.

Victory House, London Leicester Square is managed by Bespoke Hotels, owned by Criterion Capital and represents a new flagship for MGallery and its fifth property in the UK.

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The hotel will be home to 86 bedrooms, overlooking Leicester Square, while Petit Bistro will occupy the ground floor, featuring French-inspired cuisine and cocktails.

Designed by renowned architects Michealis Boyd, who have previously worked with Soho House Group, the hotel’s cinematic history has been integrated into the design, with nods to 1950’s film icons peppered throughout and black and white art deco interiors, with soft teal, grey and beige furnishings.

Originally designed and built in the early French Renaissance style in 1898 by theatre designer Walter Emden, Victory House was previously known as Hôtel de l’Europe with a Parisian brasserie.

Michael North, head of hotels at Criterion Capital, commented on the opening: “We are proud to be working with Accor on our first hotel opening of the year. This opening is a significant strategic investment for Criterion Capital. We have a series of hotels scheduled to open in rapid succession across Prime Central London.”

Aiden McAuley, SVP operations LUXE Europe at Accorhotels, said: “Victory House, London Leicester Square is the latest addition to the MGallery portfolio and a new flagship hotel for the brand.  This year will also see the wider expansion of the brand with new openings in Europe and the Middle East.”

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