Missoni and Groupe GM team up for ‘psychedelic’ amenities


Italian fashion house Missoni has teamed up with hospitality products supplier Groupe GM to launch a bold, colourful line of hotel amenities.

Reflecting Missoni’s unmistakable prints of zigzags, stripes and wave designs for which they are renowned, the Missoni hotel line can be described as a kaleidoscope of colours.

With top notes of tea leaves and milk, middle notes of jasmine petals and rose, as well as base notes of musk and woody iris, the new line is described as psychedelic.

“Having made its mark on how people dress with its colourful aesthetic vision, Missoni is seeking to further its impact on the style in which people live through this new hotel line,” said Laurent Marchand, president of Groupe GM. 

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The Missoni hotel line is composed of five opaque tubes featuring signature Missoni designs including bath shower gel, shampoo, hair and body gel, body lotion and conditioner.

Soaps also feature in the hotel line as well as hand cream and bath salts. Liquid soaps and hair and body gel will also be available in 300ml Ecopump dispensers.

In addition to the line, there will also be a beauty set containing bath shower gel, shampoo, conditioner, body lotion, soap and hand cream or bath salts in a jar.

Finally, there will be an assortment of accessories available including shower cap, manicure set, dental set etc.

The packaging of the accessories is made from stone paper, an eco-friendly paper-like material made from stone residue without any woods fibres or acid. They will also be packaged in biodegradable inner sachets. 

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