Britain seems to have finally benefitted from a warm summer this year as last month saw temperatures edge into the tropical. But what effect does the sunshine have on hotel sales and does it really make a positive contribution to footfall and occupancy?
Charles Merchie, general manager, Feversham Arms Hotel and Verbena Spa
The warmer weather has definitely had a positive impact and this is most noticeable on short lead bookings – people booking on the day or for next day arrivals. And obviously our outdoor pool is a great draw for customers opting for a sunshine filled break away. We are also currently in the middle of our 100 Days in Provence event which is entirely weather dependent as we are serving a Mediterranean menu alfresco on our terrace and the weather has definitely helped to make this a success.
Craig S Webb, general manager, The Lambert Arms
When the sun shines we all get the feel-good factor, we all want to make the most of it. People want to get out there and enjoy what is best of this great country with a short break be it, city, country or coastal. Invariably though ‘last-minute’ often means higher prices as hoteliers capitalise on already high occupancy during the summer months.
Duncan Murray, general manager, Lewtrenchard Manor in Devon, a member of Pride of Britain Hotels
We generally find that short spells of fine weather will increase our food and beverage footfall by a small amount, especially walk in trade for bar meals and drinks in our courtyard or terrace, however we find it makes very little difference to our occupancy. Longer spells of good weather, for instance the last couple of summers, will increase both the footfall and occupancy as the public become more confident in our Great British weather and decide to holiday at home.