Marriott International has introduced its boutique and lifestyle brand Moxy to the US market, with an aim to shake up the sector in America.
The brand, which was first launched in Europe in September 2014, has slated eight major city locations for new openings, including New York, San Francisco, Seattle, New Orleans and Chicago.
Since its first hotel popped up in Milan, Marriott also plans to rollout Moxy across more key destinations in Germany, Denmark and the UK over the next two years.
“Moxy fully embraces today’s contemporary traveller and welcomes guests with its style, design and attitude,” said Tina Edmundson, global officer, luxury and lifestyle brands. “Moxy clearly resonates with the young and young at heart – it’s fun, edgy, and social, all with a youthful spirit.
“We have implemented a development strategy across North America in locations that meet the Moxy mantra – high performing markets and urban locations popular with millennials,” added Eric Jacobs, chief development officer. “We are focusing on travellers looking for comfort, distinct style and affordability.”
The first US Moxy property will be in New York, created by design firm Yabu Pushelberg. The design brief is clear: to embody the ethos of the brand and the personality of the local market.
Moxy’s lobbies are created to be social spaces, with a lounge, 24/7 self- service grab and go, ample plug-ins for personal devices, free and fast Wi-Fi, and the Moxy Digital Guestbook for streaming videos and pictures via Instagram.
Each hotel is also equipped with a library and plug-in zones and guest rooms will offer keyless entry, screen-casting and motion-sensor lighting.