Hotel guides and booking brand Mr & Mrs Smith has launched its own boutique hotel awards, to be judged by the public.
The 900-plus properties in the Mr & Mrs Smith collection will automatically be eligible to compete in 12 categories at no cost, including ‘Greatest Outdoors’, ‘Above and Beyond Service’, ‘Sexiest Bedroom’ and more.
The title Best Smith Hotel 2013 will go to the top all-round performer.
“From the best-value budget boutique hotel to the most family-friendly retreat, the awards are a fantastic opportunity to showcase the variety of Smith’s 900-plus properties to a worldwide audience of discerning travellers,” commented Mr & Mrs Smith co-founder James Lohan.
Mr & Mrs Smith is inviting votes from the public with a deadline set for October 9.
The 10 hotels with the most votes in each category will be passed onto judges to select a winner, the panel includes broadcaster Mariella Frostrup, interior designer Ilse Crawford, Sunday Times Style editor Tiffanie Darke and restaurateur Marcus Wareing.
Winners will be announced on November 7 at an awards ceremony taking place during London’s World Travel Market. Hoteliers, press and the boutique travel industry will be in attendance.