Nadler Hotels has announced the opening of its latest London property, currently under development and scheduled for launch in November 2015.
The hotel will mark the ‘affordable luxury’ boutique brand’s fourth addition to the portfolio, which was founded in 2006 by Robert Nadler CEO.
The new 73-bedroom Nadler Victoria will be located next to the new St James Theatre and have a number of key London landmarks on its doorstep. In keeping the concept that has made the Nadler name so famous, the new boutique will edit out the typical hotel restaurant, gym and bar.
Instead the concierge will focus on encouraging guests to enjoy the hotel’s neighbourhood, and experience the local dining, leisure and fitness offerings surrounded The Nadler.
Robert Nadler, CEO, Nadler Hotels, said: “We’re delighted to be opening our third London hotel, and introducing Nadler’s guests to the historic past and vibrant present of Victoria. Surrounded by an ever-increasing number of restaurants, bars and gastro pubs, our guests will be perfectly positioned to benefit from Victoria’s renaissance, and to sample the smart-luxury and insider local knowledge Nadler Hotels has become known for.”
The announcement of Nadler Victoria is a sign of the brand ramping up its expansion plans. The group has two other hotels in London in Soho and Kensington as well as one in Liverpool, aiming to provide five-star luxury for less than four-star prices.