Coffee connoisseurs Nespresso has announced plans to roll out an ambitious expansion plans, to wider the brand’s reach across the country.
Having just announced that the doors to its second London retail outlet in Soho will open in May, Nespresso is now planning to launch in Newcastle, Glasgow and Reading in the next few weeks.
The series of new boutique openings over the coming month is part of the company’s ambition to be more accessible to customers and to enable them to discover the full Nespresso experience.
The first Nespresso boutique opened in the UK in 2001 and in the past two years the company has expanded its retail portfolio, growing from 13 boutiques at the end of 2015 to 21 in the UK and Ireland at the beginning of 2017.
Francisco Nogueira, managing director Nespresso UK & Ireland, comments: “We’re excited to be growing our retail network to more Nespresso customers across the UK. We’ve seen great success and popularity with the eight openings in our boutique portfolio last year. These new openings are part of our long-term ambition to ensure every British customer is no more than an hour’s drive away from a boutique.’’
Newcastle, Glasgow and Reading will all see the opening of Nespresso Pop-Ups, with the pop-up in Reading converting into a large-scale Nespresso boutique at The Oracle on 1 May.
The three boutique openings are part of further openings scheduled in 2017 for key cities across the UK & Ireland.