New £1m hotel refurb sparked by visitor demand in Gloucester


A hotelier in Gloucester has revealed he is to spend £1m revamping his hotel, after a spike in visitor demand in the city.

Tony Clark has already invested £200,000 into renovating New County Hotel after he acquired the property last August and now he is planning to build 19 new bedrooms there.

He also said that the hotel was in need of a spruce up.

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Clark has spent more than two decades in the hotel trade in Cheltenham and also opened the 55-bed Central Hotel in Clarence Street last year.

He said Gloucester is in real need of more hotel rooms to accommodate the city’s booming tourist trade. And it’s not just leisure either, he has noticed an increase in business guests too.

Speaking to the Gloucester Citizen, Clark said: “We had a really good start when we took over but we need the extra rooms.
"It’s not all about tourism; we have a lot of people working at the hospital and area managers of businesses.

"The hotel has been looking for investment. If we invest in the building it will pay for itself."

New County Hotel currently consists of 39 bedrooms, which will also be given a makeover during the work, expected to take one year.

Six of the new rooms would be newly built in a planned two-storey structure in New County Hotel’s renovated courtyard, while the other 13 bedrooms would be built within the existing hotel.

The plans come as Marketing Gloucester estimates 1,800 new hotel rooms are needed in Gloucester as its visitor economy continues to grow.

Jason Smith, chief executive of Marketing Gloucester, said the city’s growing events calendar and history were fuelling the booming visitor numbers.

He said: "It’s a combination of people who are looking for city breaks and international visits.

"Gloucester is also really thriving for business. We have relatively few hotels and people want to stay in them."