New £2m Belfast boutique opens targeting lucrative over-25’s market

©Press Eye/Darren Kidd

A new boutique hotel that has opened in Belfast has already found favour with its target market, the lucrative over 25 year olds.

House Belfast is a new 31-bedroom hotel created by two Northern Irish hospitality stalwarts Michael Stewart and Alan Clancy, who have transformed the former Madison’s Hotel into the new property at a cost of £2m.

Stewart, whose 30 years of experience in the industry includes Belfast venues Apartment, The Northern Whig, Ryan’s Bar and The Hudson, has partnered with Clancy, who runs Dublin-based development firm NolaClan as well as operating a range of bars, restaurants and hotels across Ireland.

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The new hotel is also home to a whiskey room, a main bar and a decorative tree in reception, and has been intentionally positioned to target the over 25’s market.

Thanks to a raft of ‘social media friendly’ design elements, House Belfast is already benefiting from a lot of interest from this sector.

Although a new concept in Belfast, the House brand already has a strong presence in Dublin and Limerick, with plans for a Dún Laoghaire branch later this year.

Director of house Belfast Alan Clancy, said: “We are delighted to bring the House brand to Belfast.  Our aim is to create “Your House away from home,” and we believe that House Belfast very much reflects this. This is our first development in Northern Ireland and we have been overwhelmed by the support we have received from many people. House Belfast will be a fantastic addition to the vibrant Botanic Avenue area as well as Belfast City Centre. Our unique décor and interiors with an emphasis on luxury, elegance and a relaxed at home feel, will make House Belfast a great destination to eat, sleep and drink.”




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