New boutique hotel on outskirts of Shrewsbury will be ‘different’ in an area dominated by corporate chains

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A new hotel planned for the outskirts of Shrewsbury will offer ‘something different’ in an area dominated by corporate chains, according to the architects building it.

A proposal has been submitted to Shropshire Council to build a hotel behind the Saffron Cottage Indian restaurant in Ford, which first opened in 2009.

While the proposal number of bedrooms hasn’t been disclosed, the design and access statement submitted with the application said that the hotel would open 24 hours and provide a floor space of 1,180 sq mtrs.

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The architects working on the designs for the new property said it would offer ‘something different’ compared to corporate hotels nearby in the area.

If given the go ahead, the front of the existing restaurant would be improved with new doors and signs.

The design and access statement also said: “The new hotel would offer a stop-off point, refreshment and public services option.

“The intention is to enhance and re-fit the existing restaurant including new shop front restaurant doors and signage, new internal finishes, ceilings and lighting.

“The proposed interior design and fit-out of the hotel will be local and more boutique in nature, offering something niche and different to the standard ‘bed factory’ approach by the corporate operators.

 

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