New charity urges hotels to donate vacant rooms


A new charity has launched in the hospitality sector, enabling the hotel industry to recognise and reward deserving individuals within registered charities.

The first charity of its kind, ‘Room to Reward’ is a new scheme allowing hotels to donate anticipated empty rooms to a deserving individual, with a complimentary stay, on a bed and breakfast basis.

By giving back to society and acknowledging those who offer their time for charities, both on a volunteer and low salary bracket basis, the scheme will reward those who couldn’t ordinarily afford to stay.

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With the ‘Room to Reward’ those who deserve it, the charity is inviting all leading hotels to sign up for the scheme; offering selfless and inspiring unsung heroes the chance to spend quality time with their loved ones, or simply to take some time for themselves.

The charity was founded by Nicolas Roach, chairman of Nicolas James Group, who then appointed Adam Terpening, a former director of Harbour Hotels, to set up the charity. Other appointed trustees are David Guile, formerly chief executive officer of Macdonald Hotels, and Bob Lowndes, currently chief eof Autism Wessex.

Nicolas Roach, chairman of the Nicolas James Group and founder of the charity, says: “I am absolutely delighted that we have been able to facilitate this initiative. We all know that there are so many hidden heroes in charities, who do amazing work for others and whose efforts often go unsung. Our ownership of hotels within our group opened our eyes to the simple and effective way the hotel industry can say “thank you”, through the ‘Room to Reward’ program.”

With a dedicated website, ‘Room to Reward’ has created a simple enquiry and booking system, allowing registered charities to nominate people within their organisation, who they feel worthy of a break.

Three charities that have already signed up to the scheme include Oakhaven Hospice Trust in Lymington, the Willow Foundation and Autism Wessex.