Hotels in Glasgow are looking to end the year on a high as properties throughout the city showed a solid performance in 2016, recording higher visitor numbers and a rise in investor interest, according to a new report from HVS.
Glasgow has become one of the UK hotel sector’s unexpected success stories as the Scottish city continues to benefit from a number of initiatives that have boosted its popularity as both a leisure and business destination.
As the area gains a more cosmopolitan image, visitor numbers have improved and boosted investor interest as a result.
This year saw 350 new rooms added to its supply with a further 1,100 due to come over the next 18 months.
While the city’s hotel supply is a balance of budget and full service offers, those under development are more lifestyle-midscale orientated, appealing to a broader clientele.
“International hotel groups choosing to introduce their latest concepts to Glasgow such as the Radisson Red in 2018 will lift the tone of the city’s hotels. Glasgow is now a much more cosmopolitan city which will help to boost visitor numbers as well as investor interest,” said report author Lionel Schauder, HVS analyst.
“Proposed faster transport links between Glasgow Airport and the city centre and plans to improve connectivity with Edinburgh and the regions will also help the Glasgow’s performance as a tourist destination.”
While UK domestic tourists account for some 75% of visitation and 55% of bed nights, Glasgow’s main international feeder market in 2015 was the US, buoyed in part by the increasing number of visitors coming to learn about their ancestral roots in Scotland.