Hotels in Greater Manchester enjoyed their strongest year for occupancy since record began, according to the latest figures from STR Global Ltd and released by Marketing Manchester.
Manchester city centre hotels achieved an average annual occupancy rate of 79%, building further on the success of 2013, when rates matched a previous high of 77%.
The next 12 months signify an exciting time for the city’s hotel industry, with almost 800 hotel bedrooms set for competition within the year. New hotels include: Motel One (330 rooms), Innside by Melia (208), Hotel Football (138), Hotel Gotham (66) and King Street Townhouse (40).
Nick Brooks-Sykes, director of tourism at Marketing Manchester, said: “2014 was a very good year for Greater Manchester’s hotel industry with occupancy levels outstripping previous records set across the conurbation. To see figures continue to rise alongside ever-expanding bedroom stock speaks volumes about the current health of our tourism industry.
Paul Bayliss, chair of the Manchester Hoteliers Association, added: “It’s always good to see growth in hotel occupancy levels; however, achieving a record year like this is particularly satisfying following the difficult years experienced during the economic downturn. The region’s profile is undoubtedly on the up and as a result we’ve seen a noticeable increase in forward bookings, particularly when the city is hosting major events, conferences and festivals.
“The demographic of our staying guests also continues to diversify; they continue to look for a more sophisticated and novel offer and Manchester as a city continues to provide it through its consistent regeneration programmes in both leisure and supporting services for commerce sectors as new businesses make the city region their home.
“With increases in visitors from places such as China, India and the United States the future looks bright for Greater Manchester’s hotel industry and we’ll be working closely with partners such as Marketing Manchester to nurture future growth.”