New direction for Best of Britain & Ireland show

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The Best of Britain & Ireland has announced it will take a new format when it returns to the NEC in Birmingham next March.

Renamed The British Tourism & Travel Show, organiser Diversified Communications UK has revealed the show will undergo some important changes before its new look for be unveiled at the 2016 event.

The British Tourism & Travel Show will now include an expanded free seminar programme, with the introduction of a new theatre for 2016. The line-up will include more than 25 leading industry speakers discussing key issues and hot topics facing the domestic travel sector.

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Commenting on the changes, The British Tourism & Travel Show’s event director David Maguire says: “BoBI has a proud history serving the UK’s domestic tourism industry for over 20 years. It’s already by far the most important and effective business event for the sector, and, following feedback, many people feel the new name more accurately reflects the strengths of the show – enabling us to reach and attract new buyers to the event.”

Best of Britain & Ireland took place on the 11-12 March, attracting 2,361 attendees and over 250 exhibitors. The new look British Tourism and Travel Show will return to the NEC Birmingham on the 16-17 March 2016.

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