New GM arrives to Bournemouth boutique to raise the brand profile of Hallmark Hotels

Hallmark Hotel Bournemouth Carlton 2016 exterior

The Carlton Hotel in Bournemouth has welcomed new general manager Stephen Allison on board, to help raise the profile of the Hallmark Hotels brand in Bournemouth.

The 76-bed hotel, now home to a AA Rosette eatery, Frederick’s Restaurant, welcomes Allison on board as the brand’s cluster manager, to oversee the group’s three Bournemouth properties, Hallmark Hotel Bournemouth West Cliff, Hallmark Hotel Bournemouth East Cliff and Hallmark Hotel Bournemouth Carlton.

Allison started his hospitality career as a pot washer at the age of 15 in Manchester, where he trained for four years as a chef, before moving into F&B and then arriving into management.

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His last post was as general manager at Macdonald Frimley Hall Hotel & Spa, where he achieved impressive sales and profit growth.

Allison returns to Bournemouth having managed the East Cliff and Carlton properties from 2000 to 2002 under the since dispersed Menzies Hotels brand.

Following the group’s acquisition by Topland in 2015, the hotels were brought under the Hallmark umbrella, which today encompasses 28 properties across the UK.

Allison comments: “This is an exciting time to return to Bournemouth.We need to raise awareness of this seaside town and the Hallmark brand presence we have here. I’m keen to increase people’s perception and our brand’s reputation. Hallmark will be continuing to invest in all of its properties and I will be ensuring that our guest service delivery is exceptional and consistent.”

Robert Alley, group sales and marketing director at Hallmark Hotels: “We’re delighted to welcome Stephen to the dynamic Hallmark Hotel Bournemouth team. He will be a great asset to the group and having had a career within the hospitality industry that spans more than 30 years, he brings a refreshing and diverse wealth of knowledge and experience.”



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