New ‘hometel’ concept appoints Hotel du Vin stalwart as general manager ahead of Southampton debut

New hometel hospitality concept room2 has appointed a new general manager for its debut full-scale venue that is due to open in Southampton this June.

The launch follows a successful pilot of the new model, which was opened in London’s Hammersmith two years ago.

The new concept is aiming to bridge the gap between Airbnb and hotels, with each property coming equipped with a living room, kitchen space alongside a bedroom, as well as ‘hotel-level’ security and cleanliness.

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Now room2 Southampton has welcomed Hotel du Vin stalwart James Nichols to the role of general manager, who boasts experience at HdV properties in Winchester, Bristol and Henley-on-Thames.

He was also part of the growth pipeline for high-end food and beverage business Caracoli, which has five sites across the south.

Nichols commented: “To be in at the beginning of this journey is really exciting. The market is evolving and so are customers and the typical hotel guest. They are seeking somewhere with fewer rules – somewhere they feel at home without having their schedule and routine interrupted. The room2 concept is derived from these needs.”

Ahead of the property’s launch in June, Nichols will now concentrate on hiring ‘roommates’ to fill key roles within the hotel.

Among the features at room2 are 71 rooms, which all come with their own kitchen, large smart TV, comfy bed, seating area, equipped bathroom, USB chargers, free Wi-Fi and hairdryers.

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