A new hospitality company is bidding to make its mark on the UK hotel sector after completing its first deal with the acquisition of nine pubs and two hotels in Lancashire.
Provincial Hotels and Inns has acquired the properties, including the County Hotel in Carnforth, the Clarendon Hotel in Morecambe, from the brewery Mitchell’s of Lancaster, in the first phase of its ambitious expansion programme over the next 18 months.
The new group has been launched by hospitality management specialists Onecall Hospitality, backed by a small number of London-based private investors.
Mark Chambers of Onecall Hospitality, who is a director at Provincial, said: “Provincial will be a unique brand with a range of distinctive hotels and inns. Our aim is to take iconic but underperforming venues and breathe new life into them. Through a programme of refurbishment and restyling, and using our expertise in hospitality management, we will place them once again at the heart of their communities.”
Provincial will offer two types of inns – the Taps brand will be ‘proper pubs’ serving craft beers and a selection of ‘English bar tapas’ and nibbles, while the family venues will offer value for money dining with exclusive table wines, coffee lounge and play areas.
The hotels will be geared to local demand.
Chambers, whose company Onecall manages pubs and hotels throughout the country, said: “The hotels will be community venues and cater to market demand, rather than following a set formula. For example, the Clarendon at Morecambe will be inspired by the seaside holidays of yesteryear with a very traditional tea room, while the County in Carnforth will offer family dining and also provide a venue for events and functions – exactly what it was renowned for ten years ago.”
The portfolio comprises a mix of managed and tenanted properties.
Kaushik Mistry, who owns the Slate Bar in Kendal and is joining Provincial as operations director, added: “In addition to the investment in the properties, we will be providing tenants with marketing assistance and full support to grow their business.”