New Laura Ashley hotel celebrates multi-million pound refurb

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Laura Ashley’s new luxury hotel celebrated its multi-million pound refurbishment last weekend, inviting travel and hospitality businesses to a special Great Gatsby-inspired evening.

The Belsfield, on the cusp of Lake Windermere, has undergone extensive work to transform the Victorian Grade-II listed building into a design-led spectacular.

All of the hotel’s 62 bedrooms have been styled using Laura Ashley furnishings and products, and work has also been completed in the library, the restaurant, the brasserie, conference rooms and the reception.

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The hotel has been renamed Laura Ashley The Belsfield Lake District but continues to be operated by the Corus Hotels Group and is only the second branded hotel in the UK.

To celebrate the re-launch, more than 130 guests attended the Great Gatsby-themed party, for an evening of 1920’s fun.

Business development manager Joe Nichols said: “We chose the 1920’s theme because it fitted the elegance of the refurbishment, and the opulence of the era gave us a the opportunity to create an incredible party.

“We really wanted to showcase the incredibly exciting changes that the hotel has gone through with Laura Ashley, and to celebrate all the work that has gone in to the project, and we wanted it to be done in an engaging way.”

Head designer Kay Cullen, who displayed a ‘concept to completion’ exhibition at the party, said seeing people enjoy the hotel made all the hard work worthwhile.

She said: “The project has taken a year to complete and I have lived and breathed the hotel in that time, but it’s worth it when you see it celebrated by all these people.
“I was completely inspired by the building and fell in love with it from the beginning – the potential was just amazing.

“The decor has a modernity to it now but I always kept in mind the building’s origins. It’s an eclectic mix of classics and vintage while bringing it up-to-date.”

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