New managing director takes the helm at Cumbria Tourism

Gill Haigh

Cumbria Tourism has appointed a new managing director, following almost a year’s interim since the departure of long-serving MD Ian Stephens in October last year.

Gill Haigh has taken up the role of managing director of the tourism body as of Monday 18 September 2017.

Stephens left his position following 11 years in 2016, before Tom Newbould was appointed in July 2017 but failed to start due to ‘unforeseen personal circumstances’.

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Jim Walker, former CEO of Lake District Estates, then took over and has been with the company since.

Now Haigh joins from her most recent role as director of marketing and recruitment at the University of Cumbria.

Cumbria’s tourism sector is worth more than £2.72 billion to the local economy – supporting around 63,000 jobs – and Cumbria Tourism is the county’s largest membership organisation representing 2,500 tourism businesses.

Haigh says: “I’m proud to be taking up this new role at one of the leading destination marketing organisations nationally.

“One of my top priorities will be looking at how we reach out to new and emerging markets both domestically and internationally, drawing on the kudos of having two world Heritage Sites in the county. It is also essential that the organisation continues to work together with the industry to influence key policy-makers and ensure that regional and national decision-making and infrastructure supports the needs of our £2.72billion visitor sector.

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